Phone numbers
The right number type per country, with caller ID and spam-label checks.
How it works
From a store event to answers you can count.
RowCall owns everything under the call: phone numbers, voices, transcription, recordings and the flow. Your store, or the platform it runs on, sends the event and reads the answers.
The life of a call
Seven steps, every time.
Each step links to the docs page that explains it in full.
- 1
A flow is set up
Pick a ready-made ecommerce flow or build your own: the inputs it needs, the script, the answers to capture, and the actions it may use.
- 2
You test it in the browser
Simulate the call as the shopper, through your microphone. Nothing dials a phone and nothing is billed.
- 3
An event starts a call
Your store or platform sends the order’s details with the shopper’s consent. RowCall checks consent, calling hours and the number type first.
- 4
The call follows the flow
It says it’s automated, asks each question in the shopper’s language, and follows them if they switch language.
- 5
It acts through your systems
Send a payment link, change an address, book a slot: RowCall asks your systems, which check and do it.
- 6
A person takes over when needed
Your team can listen to a live call and take over, or the flow hands over when the shopper asks for a person.
- 7
Answers land as data
Typed answers, outcome, recording and transcript, by webhook and in your results table.
People stay in charge
Your team listens in and takes over.
Anyone on your team can listen to a live call and take it over in one click. When a shopper asks for a person, the flow hands the call to whoever is available, with the transcript so far.
How it works
You send the event. RowCall makes the call.
RowCall owns everything under the call: phone numbers, voices, transcription, recordings and the flow itself. Your store, or the platform it runs on, only sends the event and reads the answers.
- 1
Your store or platform
Sends an event with the order's details: checkout stalled, payment failed, order placed.
POST /v1/runs - 2
RowCall
Picks the number and voice for the country, places the call, follows the flow, transcribes every word.
NumbersVoiceTranscriptsFlows - 3
The shopper's phone
Hears it's an automated assistant first, then answers a few short questions in their language.
- 4
Answers come back
The typed answers and the outcome arrive by signed webhook when the call ends. The recording and transcript are one request away.
run.completed
For platforms and developers
Every flow is an API.
Commerce platforms offer RowCall flows to their merchants. Developers trigger them from any event. One request starts a call; webhooks bring the answers back.
// Start a checkout help call
POST /v1/runs
Idempotency-Key: checkout-chk_7731
{
"flowKey": "live_checkout_help",
"phone": "+919812345601",
"name": "Rohan",
"inputs": {
"checkout_id": "chk_7731",
"items": "65-inch TV",
"cart_total": "84999"
},
"consent": {
"scope": "service",
"source": "checkout",
"givenAt": "2026-10-13T09:12:00Z"
}
}// Sent to your endpoint, signed
{
"type": "run.completed",
"data": {
"run": {
"id": "run_8hq2x2m4q8w1z7p5n6b0",
"outcome": "link_sent",
"answers": {
"still_want": true,
"how_to_pay": "UPI"
}
}
}
}Voices
A calm brand voice in every language, or your own.
Recordings and transcripts
Every call keeps its recording and a transcript synced to it.
Test mode
Run flows as text with sample shoppers. No phone, no cost.
Connected apps
Merchants connect your platform over OAuth, each one’s data kept apart.
Language switching
Allow several languages per call; RowCall follows the shopper.
Open by invitation
Hear it call you.
Join the waitlist and we’ll invite you to try the agent with free test calls. No card needed.
- Join the waitlist and we'll send your invite.
- Hear the agent in your browser or on your own phone, in Hindi or English.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
Join the waitlist