RowCall docs
Everything you need to understand RowCall, get access, build your first flow, run calls and read the answers.
RowCall places automated phone calls to your shoppers at the moments that cost your store money: a high-value checkout that stalls, a cash-on-delivery order that needs checking, a delivery that failed. Each call asks your questions in the shopper's language and returns every answer as data.
These docs are written so you can do everything on your own, from your first look at RowCall to improving a flow that has run for months. Every page ends with a Next step, so you always know where to go. Developers will also want the API reference: every endpoint, webhook and error, with examples.
The journey
Most teams move through the docs in this order. You can start anywhere.
1. Discover
What RowCall is and which calls it makes.
2. Understand
A call from the store event to the answer row.
3. Trust
Indian calling rules, consent, the disclosure line and your data.
4. Get access
Join the waitlist, accept your invite, and try the agent with test calls.
5. Go live
Verify your business and top up, so live calls can start.
6. Build
Pick a flow you can run, or build your own, then simulate it.
7. Launch
Start calls by hand, by schedule or through the API.
8. Watch
See live calls, listen in, take over when needed.
9. Measure
Read answers and outcomes, export them, see trends.
10. Improve
Change the script, publish a new version, and repeat.
Who each section is for
| Section | For | What you'll find |
|---|---|---|
| Get started | Everyone | What RowCall is, how a call works, access, a quickstart |
| How it works | Store teams and developers | Why a call works, how the agent follows a flow, answers, actions, and each building block |
| Flows you can run | Store teams | One page per flow: when to call, what the shopper hears, how to set it up, what to measure |
| Step-by-step guides | Store teams | Numbered tasks in the RowCall app |
| Developers | Developers | Guides to the API, webhooks, actions and test mode |
| API reference | Developers | Every endpoint, webhook event and error code |
| Integrations | Platforms and developers | Glood, and building your own platform integration |
| Team and account | Owners and admins | Orgs, members, roles, the audit log, billing |
| Compliance | Owners, legal and operations | TRAI call types, consent, opt-outs, calling hours, recordings |
| Help | Everyone | FAQ, troubleshooting, glossary |
RowCall is built, owned and operated by Loopclub Internet Private Limited, New Delhi, India.
Next stepGet startedLearn what RowCall does and how to get access.