Integrations · Cashfree Payments
Calls when a payment fails at Cashfree checkout.
A direct Cashfree Payments connector is planned. Today you connect Cashfree Payments through RowCall’s API: send its events, start calls, get answers back by signed webhook. Read the API docs
Built for customer experience, operations, founders and developersWhen a payment fails at Cashfree checkout and the shopper has asked for a call, RowCall calls to help them finish checkout, and your store sends a secure payment link. No card details on the call, and every call on record.
Cashfree Payments with RowCall
Through the API today, a connector when it ships.
What Cashfree brings
Payment failures, payment links. Failed payments start checkout help; payment links close the sale during the call.
Through the API today
Your system sends RowCall Cashfree’s payment-failed event with one API request. RowCall makes the call, and the answers come back to your system by signed webhook.
When the connector ships
Cashfree’s events reach RowCall without code on your side. It isn’t built yet; the API works today.
One call, start to finish
A failed payment at Cashfree checkout, helped by a call.
The moment that starts the call, what the shopper hears, what happens, and what comes back to you.
Sample data
1 · The moment
A payment fails twice at a ₹84,999 Cashfree checkout
- Checkout chk_7731 · 65-inch TV
- ₹84,999 · card declined twice
- The shopper tapped “Call me”
- Your system sends RowCall the event
2 · The call
In English
- RowCall: Hi Priya, this is Halden’s automated assistant, calling about the order you were placing. This call is recorded.
- RowCall: Your payment didn’t go through. Would you like to try another way to pay?
- Shopper: Yes. Can I pay with no-cost EMI?
- RowCall: You can. I’ll have a secure payment link sent to you now.
3 · What happens
Payment link requested
Your store sends a secure no-cost EMI link. No card details on the call.
4 · What comes back
- Still wants it
- yes
- What stopped them
- card declined
- How they’ll pay
- no-cost EMI
Sent to your system by signed webhook, with the recording and transcript
Link sent
5 · Hear a call like this in your browser, before any shopper is called.
Watch a call
Watch a payment help call, start to finish.
Sample data throughout. Press play when you’re ready; turn the sound on to hear it.
For customer experience teams
Helps shoppers whose payment failed while they’re still at checkout, and hands the call to a person when a shopper asks for one.
Read the call
- RowCall: Hi, this is an automated assistant calling for Halden Electronics. Your TV order didn't go through. Do you have a minute?
- Shopper: हाँ, मेरा कार्ड डिक्लाइन हो गया।Yes, my card was declined.
- Switched to Hindi to match the shopper
- RowCall: UPI या नो-कॉस्ट EMI के लिए सुरक्षित पेमेंट लिंक भेजूँ? आपको कौन सा चाहिए?Shall I send a secure link for UPI or no-cost EMI? Which do you need?
- Shopper: EMI वाला लिंक भेज दीजिए।Send me the EMI link.
- RowCall: लिंक SMS से भेज दिया है। इस कॉल पर कार्ड की कोई जानकारी नहीं माँगी जाएगी।The link is sent by SMS. This call will never ask for card details.
Sample data
Connect
Connect Cashfree in four steps.
Every step works through RowCall’s API today. The developer docs walk through each one.
- 1Make an API key in Developers → API keys, with the runs scope.
- 2Send Cashfree’s payment-failed event to RowCall’s API: one request starts a call with the order’s details.
- 3Choose a flow, such as Checkout help, and add a webhook in Developers → Webhooks for the answers.
- 4Hear a free test call in your browser, then go live once your business is verified and you’ve topped up.
Want the direct Cashfree Payments connector? We’ll tell you when it ships. Until then, the API works today.
Tell me when the Cashfree connector shipsQuestions
Does RowCall work with Cashfree today?
Yes, through RowCall’s API. A direct Cashfree Payments connector is planned and isn’t built yet. Today your system sends Cashfree’s payment-failed event to RowCall’s API to start a call, and RowCall sends the answers back by signed webhook.
How is RowCall priced?
₹3.00 a minute plus GST, telephony included, charged per second with a 30-second minimum, from prepaid credit. Unanswered calls and test calls are free.
Which languages do the calls use?
Hindi, English, Gujarati, Marathi and Tamil. Within a call, RowCall switches to any language you allow when the shopper does.
Can I hear a call before I pay?
Yes. Test calls are free and run in your browser, in Hindi, English, Gujarati, Marathi or Tamil. Live calls start once we’ve verified your business and you’ve topped up.
See every integration.
Cashfree Payments is a trademark of its owner, used only to say what RowCall works with. RowCall is not affiliated with Cashfree Payments. Contact us
Why trust a new product
New to market. Built on parts you already trust.
RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.
- Anthropic Claude
- ElevenLabs
- Sarvam AI
- Plivo
- Pipecat
- DigitalOcean Bengaluru
- Cloudflare
- Razorpay
Natural voices and language models that follow your flow, word for word.
Voices made for India
Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.
Speaks the shopper’s language
Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.
Leading language models
Anthropic’s Claude by default, so it understands the shopper and keeps to your script.
Real-time conversation
Speech streams both ways, so replies come at the natural pace of a phone call.
Open by invitation
Hear a call.
Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.
- Join the waitlist and we'll send your invite.
- Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
Join the waitlist