Buyer’s checklist
Choosing a voice AI agent for ecommerce.
Built for operations, customer experience, founders and developersNine questions to ask any provider before it calls your shoppers, and how RowCall answers each one. Ask every provider the same questions, and listen to a full call before you decide.
One call, start to finish
Before you pick, hear a call that passes the checklist.
The moment that starts the call, what the shopper hears, what happens, and what comes back to you.
Sample data
1 · The moment
A free test call in your browser, before any shopper hears one
- Flow: order verification
- Sample order #4821 · ₹4,000, cash on delivery
- Call type: service
2 · The call
In Hindi, shown in English
- RowCall: Hi Rohan, this is Halden’s automated assistant, calling about your order 4821. This call is recorded.
- RowCall: You ordered a Bluetooth speaker for ₹4,000, cash on delivery. Is this order yours?
- Shopper: Yes. Can you give me a discount?
- RowCall: I can’t offer discounts on this call. I can confirm your order, or pass you to the store’s team.
- Shopper: Just confirm it.
3 · What happens
It kept to the script
It said it was automated, stayed on the flow, and used only the action the flow lists: confirm the order.
4 · What comes back
- Placed by you
- yes
- Language
- Hindi
- Outcome
- confirmed
In the flow’s test history, with the steps the call took
Passed
5 · Hear a call like this in your browser, before any shopper is called.
Watch a call
See how a RowCall call works, in 25 seconds.
Sample data throughout. Press play when you’re ready; turn the sound on to hear it.
For operations teams
Confirms cash-on-delivery and high-value orders before dispatch, and books delivery slots without a call centre.
The checklist
9 questions to ask any provider.
Each question, why it matters to an ecommerce store, and what RowCall does today.
- 1
Does it speak your shoppers’ languages?
A shopper answers a question they understand. Many of yours may prefer a language other than English.
RowCallHindi, English, Gujarati, Marathi and Tamil, switching when the shopper does. We switch Gujarati, Marathi and Tamil on for your org.
- 2
Is each call placed under the correct TRAI call type?
In India, transactional, service and promotional calls follow different rules and use different number series.
RowCallRowCall places only transactional and service calls about the shopper’s own order. Each flow declares its type, which decides the consent it needs. Promotional calls aren’t available.
Read more: Is each call placed under the correct TRAI call type?
- 3
Does every call say it’s automated?
Shoppers should know who they’re talking to, and a caller that hides it puts your brand at risk.
RowCallYes. Every call opens by saying it’s your store’s automated assistant and that the call is recorded. You can change the wording, not remove it.
- 4
Is every call on record?
When a shopper disputes an answer, you need to hear what was said.
RowCallYes. Every call keeps its recording and a transcript synced to it, with the path it took through the flow.
- 5
Do the answers come back onto the order?
Call notes nobody reads don’t ship or cancel an order. Answers your systems can act on do.
RowCallYes. Each call ends as typed answers and an outcome, sent to your systems by signed webhook so they come back with the order, with the recording and transcript one request away.
- 6
Does it keep to your script?
An automated caller speaks for your brand. It shouldn’t improvise questions, promises or actions.
RowCallYes. You publish the flow; the caller words each step but can’t add, skip or change one, and can only use the actions that flow lists, after the shopper agrees out loud.
- 7
Is shoppers’ data stored in India?
Shoppers’ names, phone numbers, addresses and recordings are personal data under India’s DPDP Act.
RowCallYes. Call data is stored in India, in Bengaluru: the database, transcripts, recordings and backups. Speech and AI providers that help place a call may process its audio and text abroad.
- 8
Does it connect to your store?
A caller that doesn’t know the order can’t confirm it, and answers that don’t reach your store are lost.
RowCallShopify connects directly. Stores on Glood connect through Glood, the intelligent AI agent. Any other store sends its data and starts calls with the API.
- 9
Can you hear a call before you pay?
You should hear exactly what your shoppers will hear before any of them is called.
RowCallYes. Free test calls run in your browser, with no card needed. Live calls are charged per second.
This checklist describes RowCall only; the comparisons below put other products’ published facts beside it. Ask every provider you’re considering the same questions, and hear a full call before any shopper does.
Comparisons
RowCall beside the products you may be considering.
One page for each, with what it publishes about its calls, languages, Shopify, price and compliance beside RowCall’s, and a source for every fact.
Ecommerce order calling
Shipping and checkout
Voice AI platforms
Why trust a new product
New to market. Built on parts you already trust.
RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.
- Anthropic Claude
- ElevenLabs
- Sarvam AI
- Plivo
- Pipecat
- DigitalOcean Bengaluru
- Cloudflare
- Razorpay
Natural voices and language models that follow your flow, word for word.
Voices made for India
Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.
Speaks the shopper’s language
Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.
Leading language models
Anthropic’s Claude by default, so it understands the shopper and keeps to your script.
Real-time conversation
Speech streams both ways, so replies come at the natural pace of a phone call.
Open by invitation
Hear a call.
Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.
- Join the waitlist and we'll send your invite.
- Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
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