Integrations · CleverTap
Voice calls for stalled carts, with answers back in CleverTap.
A direct CleverTap connector is planned. Today you connect CleverTap through RowCall’s API: start calls, get answers back by signed webhook, and pass them to CleverTap. Read the API docs
Built for customer experience, operations, founders and developersRowCall calls shoppers who opted in when their cart stalls, in Hindi, English, Gujarati, Marathi or Tamil. Your system sends each answer and opt-out to CleverTap as customer attributes and events, so every channel knows what the shopper said.
CleverTap with RowCall
Through the API today, a connector when it ships.
What CleverTap brings
Call outcomes as events, opt-out sync. Answers and outcomes become customer attributes and segments, and opt-outs can update each channel’s subscription.
Through the API today
Your system starts each call with one API request. RowCall makes it, and your system passes the answers to CleverTap as customer attributes and events, from RowCall’s signed webhook.
When the connector ships
Answers reach CleverTap without code on your side. It isn’t built yet; the API works today.
One call, start to finish
A stalled cart, called back and recorded in CleverTap.
The moment that starts the call, what the shopper hears, what happens, and what comes back to you.
Sample data
1 · The moment
A ₹42,000 cart that stalled at payment
- Cart · 1.5-ton split AC
- ₹42,000 · stalled at payment
- Opted in to a call at checkout
2 · The call
In Hindi, shown in English
- RowCall: Hi Ananya, this is Halden’s automated assistant, calling about the cart you left. This call is recorded.
- RowCall: Are you still interested in the split AC?
- Shopper: Yes, but will it arrive before Friday?
- RowCall: The estimate for your area is Thursday. Shall I send your cart back as a link?
- Shopper: Yes, please.
3 · What happens
Cart link restored
Your store sends the cart back, so the shopper continues where they left off.
4 · What comes back
- Still interested
- yes
- What stopped them
- delivery date
- Wants a link
- yes
Sent to your system by signed webhook, then to CleverTap as customer attributes and events
Link restored
5 · Hear a call like this in your browser, before any shopper is called.
Watch a call
Watch a checkout recovery call, start to finish.
Sample data throughout. Press play when you’re ready; turn the sound on to hear it.
For customer experience teams
Helps shoppers whose payment failed while they’re still at checkout, and hands the call to a person when a shopper asks for one.
Read the call
- RowCall: Hi, this is an automated assistant calling for Copperline Coffee. You left an espresso machine in your cart. Is now a good time?
- Shopper: Sí, claro. Quería saber si llega antes del viernes.Yes, sure. I wanted to know if it arrives before Friday.
- Switched to Spanish to match the shopper
- RowCall: Si hace el pedido hoy, llega el jueves antes de las 6 p.m. ¿Le envío por SMS el enlace a su carrito?If you order today, it arrives on Thursday before 6 p.m. Shall I text you a link to your cart?
- Shopper: Sí, por favor.Yes, please.
- RowCall: Listo, el enlace va en camino. Gracias, y que disfrute el café.Done, the link is on its way. Thanks, and enjoy the coffee.
Sample data
Connect
Connect CleverTap in four steps.
Every step works through RowCall’s API today. The developer docs walk through each one.
- 1Make an API key in Developers → API keys, with the runs scope.
- 2Choose a flow, such as Checkout recovery, and start its calls from your systems with one API request.
- 3Add a webhook in Developers → Webhooks, and have your system send each answer to CleverTap as customer attributes and events.
- 4Hear a free test call in your browser, then go live once your business is verified and you’ve topped up.
Want the direct CleverTap connector? We’ll tell you when it ships. Until then, the API works today.
Tell me when the CleverTap connector shipsQuestions
Does RowCall work with CleverTap today?
Yes, through RowCall’s API. A direct CleverTap connector is planned and isn’t built yet. Today your system starts calls with one API request, gets the answers by signed webhook, and sends them to CleverTap as customer attributes and events.
How is RowCall priced?
₹3.00 a minute plus GST, telephony included, charged per second with a 30-second minimum, from prepaid credit. Unanswered calls and test calls are free.
Which languages do the calls use?
Hindi, English, Gujarati, Marathi and Tamil. Within a call, RowCall switches to any language you allow when the shopper does.
Can I hear a call before I pay?
Yes. Test calls are free and run in your browser, in Hindi, English, Gujarati, Marathi or Tamil. Live calls start once we’ve verified your business and you’ve topped up.
See every integration.
CleverTap is a trademark of its owner, used only to say what RowCall works with. RowCall is not affiliated with CleverTap. Contact us
Why trust a new product
New to market. Built on parts you already trust.
RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.
- Anthropic Claude
- ElevenLabs
- Sarvam AI
- Plivo
- Pipecat
- DigitalOcean Bengaluru
- Cloudflare
- Razorpay
Natural voices and language models that follow your flow, word for word.
Voices made for India
Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.
Speaks the shopper’s language
Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.
Leading language models
Anthropic’s Claude by default, so it understands the shopper and keeps to your script.
Real-time conversation
Speech streams both ways, so replies come at the natural pace of a phone call.
Open by invitation
Hear a call.
Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.
- Join the waitlist and we'll send your invite.
- Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
Join the waitlist