Starts the calls
Glood decides when an order or checkout needs a call and sends the event that starts the RowCall flow.
Integrations · Glood
Glood, the intelligent AI agent for your store.
Built for customer experience, operations, founders and developersGlood is an intelligent AI agent for ecommerce stores: it decides when an order needs a call, RowCall makes it, and Glood acts on the answer. Glood decides and acts; RowCall calls.
One call, start to finish
One COD order: Glood decides, RowCall calls, Glood acts.
The moment that starts the call, what the shopper hears, what happens, and what comes back to you.
Sample data
1 · The moment
A ₹4,000 cash-on-delivery order on a store running Glood
- Order #5318 · air fryer
- ₹4,000 · cash on delivery
- Glood decides it needs a call and starts an order verification run
2 · The call
In Hindi, shown in English
- RowCall: Hi Ananya, this is Halden Electronics’s automated assistant, calling about your order 5318. This call is recorded.
- RowCall: You ordered an air fryer for ₹4,000, cash on delivery. Is this order yours?
- Shopper: Yes, it’s mine.
- RowCall: Will someone be home to pay when it arrives?
- Shopper: Yes, I’ll be home.
3 · What happens
Glood confirms the order, and it ships
RowCall asks Glood to confirm the order (confirm_order). Glood checks it against the store’s data and releases it for dispatch.
4 · What comes back
- Placed by you
- yes
- Someone home
- yes
Back to Glood with the outcome, and in RowCall with the recording and transcript
Confirmed
Join the waitlist
5 · Hear a call like this in your browser, before any shopper is called.
Watch a call
Watch a COD verification call, start to finish.
Sample data throughout. Press play when you’re ready; turn the sound on to hear it.
For customer experience teams
Helps shoppers whose payment failed while they’re still at checkout, and hands the call to a person when a shopper asks for one.
Read the call
- RowCall: Hi, this is an automated assistant calling for Marlow Living about your sofa order. Did you place it?
- Shopper: Yes, that's mine.
- RowCall: Thanks. It goes to 14 Lake View Road. Is that right, and is there a landmark?
- Shopper: Yes, near City Mall gate 2. Someone's home after 6.
- RowCall: Noted. It's confirmed for delivery after 6 pm. You can pay in cash when it arrives.
Sample data
Who does what
Glood decides and acts; RowCall calls.
Your store
Partner| Glood decides and acts | RowCall calls |
|---|---|
| Your store, orders, customers | Phone numbers, dialling, recordings |
| Order and checkout state, payment links | Speech, voice, language switching |
| Business rules: what may change, for whom, until when | Flows: the script and which actions each step may use |
| Consent capture at checkout, sent with each run | Consent checks, call type, calling hours |
| Acting on outcomes: dispatch, cancel, follow up | Transcripts, answers, outcomes |
What Glood does with RowCall
The intelligence behind your order calls.
RowCall never acts on its own. It asks Glood, and Glood acts only after the shopper agrees and the request checks out against your store.
Acts during the call
When the shopper agrees, RowCall asks Glood to act, and Glood checks every request against your store’s data first.
Sets up your flows
Glood creates and configures the flows and actions in your RowCall org for you, so there’s nothing to build.
Connects over OAuth
You connect Glood to your RowCall org once and approve what it may do. It acts for your org only.
What a call can ask Glood to do
- Look up an order
get_order - Confirm or cancel an order
confirm_ordercancel_order - Change the delivery address of an order that hasn’t shipped
update_delivery_address - Offer and book delivery slots
get_delivery_slotsbook_delivery_slot - Send a payment link or restore a checkout
send_payment_linkrestore_checkout_link
The final list of actions is being agreed with Glood and may change before launch.
Get started
From Glood to a live call in four steps.
The Glood guide walks through each one.
- 1Get your RowCall account and set up an org for your store.
- 2In Glood, connect RowCall and approve the access it asks for.
- 3Turn on the flows you want in Glood, and add the consent checkbox to your checkout.
- 4Hear test calls in your browser, then go live once your business is verified and you’ve topped up.
On every call
Five promises, kept in the product.
Every call opens as your store’s automated assistant, in Hindi, English, Gujarati, Marathi or Tamil, and keeps to the flow you publish.
In the first sentence, in the shopper’s language.
Recovery and help calls need opt-in at checkout.
The flow is fixed. The caller can’t add to it.
Payment always happens through a secure link.
One opt-out covers every flow, immediately.
See every integration, or connect your Shopify store directly.
Why trust a new product
New to market. Built on parts you already trust.
RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.
- Anthropic Claude
- ElevenLabs
- Sarvam AI
- Plivo
- Pipecat
- DigitalOcean Bengaluru
- Cloudflare
- Razorpay
Natural voices and language models that follow your flow, word for word.
Voices made for India
Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.
Speaks the shopper’s language
Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.
Leading language models
Anthropic’s Claude by default, so it understands the shopper and keeps to your script.
Real-time conversation
Speech streams both ways, so replies come at the natural pace of a phone call.
Open by invitation
Hear a call.
Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.
- Join the waitlist and we'll send your invite.
- Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
Join the waitlist