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Integrations · Shopify

Shopify order calls that know the order.

The founder of a D2C brandAn ecommerce operations leadA head of customer experienceA platform engineerBuilt for founders, operations, customer experience and developers

RowCall connects to your Shopify store through an app you make for it, and keeps your orders, customers, products and returns in step, so each call is about this order, these items and this address. Stores on Glood can connect through Glood, the intelligent AI agent, instead.

One call, start to finish

One Shopify order, from your store to a call and back.

The moment that starts the call, what the shopper hears, what happens, and what comes back to you.

Sample data

  1. 1 · The moment

    A cash-on-delivery order arrives in Shopify

    • Shopify order #1047 · kurta set
    • ₹2,800 · cash on delivery
    • Read into RowCall from Shopify’s webhook
  2. 2 · The call

    In Hindi, shown in English

    • RowCall: Hi Meena, this is Kesar Studio’s automated assistant, calling about your order 1047. This call is recorded.
    • RowCall: You ordered a kurta set for ₹2,800, cash on delivery. Is this order yours?
    • Shopper: Yes. Please deliver to my office.
    • RowCall: What’s the office address?
    • Shopper: Tower B, Cyber City, Gurugram.
  3. 3 · What happens

    Confirmed, with a new address

    The call was started from RowCall with order #1047’s details, which it read from Shopify.

  4. 4 · What comes back

    Placed by you
    yes
    New address
    Tower B, Cyber City

    Sent to your systems by signed webhook, with the recording and transcript

    Answered

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5 · Hear a call like this in your browser, before any shopper is called.

Watch a call

See how a RowCall call works, in 25 seconds.

Sample data throughout. Press play when you’re ready; turn the sound on to hear it.

RowCall in 25 seconds. A failed payment, a call in the shopper’s language and the answers it brings back.
The founder of a D2C brand

For founders

Wins back carts that stalled at checkout and saves returns with an exchange, in each shopper’s language.

Shopify logoRowCall logo
Connects directly

Shopify: connect your store directly

Make an app for RowCall in Shopify’s Dev Dashboard and connect it on RowCall’s Stores page. RowCall keeps your orders, customers, products and returns in step, so every call knows the order. Stores on Glood can connect through Glood instead.

  • Orders, fulfilments, returns, customers and products kept in step
  • You choose what the app may read; uninstalling it ends the integration
  • A step-by-step guide in RowCall, with your webhook URL filled in

How Shopify connects

Shopify logoGlood logoRowCall logo
Partner

Glood: the intelligent AI agent for your store

Glood is an intelligent AI agent for ecommerce stores: it decides when an order needs a call, RowCall makes it, and Glood acts on the answer. Glood decides and acts; RowCall calls. You switch flows on in Glood; there’s nothing to build.

  • Decides when an order needs a call, and starts the RowCall flow
  • Acts on the answer: confirms, cancels, changes the address, books a slot
  • Checks every request against your store’s data

How Glood connects

Connect directly

Your store, connected in five steps.

The same guide is shown in RowCall while you connect, with your org’s webhook address filled in.

  1. 1In Shopify’s Dev Dashboard, make an app for RowCall in your store’s own organization.
  2. 2Release a version with the permissions RowCall reads with, and install it on your store.
  3. 3Set Shopify’s privacy webhooks to your org’s RowCall address with Shopify CLI.
  4. 4On RowCall’s Stores page, enter the app’s client ID and secret with your myshopify.com address.
  5. 5RowCall checks them with Shopify, subscribes to your store’s changes and imports its data.

What RowCall reads

Every call starts with the facts.

RowCall reads your store so each call names the order, its items and its address. It never reads card details: Shopify doesn’t share them.

Orders
Items, totals, cash on delivery or prepaid, fulfilment, delivery and refunds: the last 60 days when you connect, and every order after.
Customers
Name, phone, email and language. Each shopper with a phone becomes a contact.
Returns
The items returned and the reasons given.
Products
Titles, variants and SKUs, so a call can name what was bought.

The app is yours

You make it in your own Shopify organization and choose what it may read. There’s no App Store install.

It stays in step

Shopify’s webhooks, a regular catch-up and a nightly count check keep RowCall’s copy matching your store.

You start the calls

Start a flow from RowCall, or from your own systems with one API request. Answers come back by signed webhook.

Uninstall and it’s gone

Uninstalling the app ends the integration, and RowCall deletes the store’s data.

On every call

Five promises, kept in the product.

Every call opens as your store’s automated assistant, in Hindi, English, Gujarati, Marathi or Tamil, and keeps to the flow you publish.

Every call says it’s automated.

In the first sentence, in the shopper’s language.

Only shoppers who asked are called.

Recovery and help calls need opt-in at checkout.

It asks your questions, and only yours.

The flow is fixed. The caller can’t add to it.

It never asks for card details or codes.

Payment always happens through a secure link.

People can say no, and it sticks.

One opt-out covers every flow, immediately.

Shopify is a trademark of Shopify Inc., named to say what RowCall works with. See every integration.

Why trust a new product

New to market. Built on parts you already trust.

RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.

  • Anthropic Claude
  • ElevenLabs
  • Sarvam AI
  • Plivo
  • Pipecat
  • DigitalOcean Bengaluru
  • Cloudflare
  • Razorpay

Natural voices and language models that follow your flow, word for word.

  • Voices made for India

    Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.

  • Speaks the shopper’s language

    Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.

  • Leading language models

    Anthropic’s Claude by default, so it understands the shopper and keeps to your script.

  • Real-time conversation

    Speech streams both ways, so replies come at the natural pace of a phone call.

Open by invitation

Hear a call.

Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.

  1. Join the waitlist and we'll send your invite.
  2. Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
  3. Go live once we've verified your business and you've topped up. Calls are charged per second.

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