Exotel alternative
An alternative to Exotel for order calls.
Built for operations, customer experience, founders and developersFor teams evaluating Exotel for ecommerce order calls. Here are RowCall and Exotel side by side on what each publishes, with a source for every fact about Exotel. Then hear a RowCall call in your browser before you decide.
Side by side
RowCall and Exotel, side by side.
What each publishes about the calls, languages, integrations, price, how to start and compliance. Where Exotel’s sources don’t say, the table says “Not stated”.
Checked 21 October 2026. Each fact about Exotel links to its source.
| Question | RowCall | Exotel |
|---|---|---|
| The six order calls | RowCallAll six, ready to use: COD verification, payment help, checkout recovery, delivery or installation slots, failed delivery (NDR) and return save. Read more: RowCall, The six order calls | Exotel
|
| Indian languages | RowCall5: Hindi, English, Gujarati, Marathi and Tamil, switching when the shopper does. Read more: RowCall, Indian languages | Exotel
|
| Shopify | RowCallDirect, through an app the store makes in Shopify’s Dev Dashboard, or through Glood, the intelligent AI agent. No App Store listing. Shopify events don’t start calls on their own: calls start from the dashboard or the API. Read more: RowCall, Shopify | Exotel Not stated |
| Other integrations | RowCallGlood, and RowCall’s API for any other store. Answers return by signed webhook or the API. Read more: RowCall, Other integrations | Exotel
|
| Pricing as published | RowCall₹3.00 a minute plus GST, telephony included, charged per second with a 30-second minimum. Unanswered and test calls are free. Read more: RowCall, Pricing as published | Exotel Not stated |
| How to start | RowCallFree test calls in your browser. Live calls after business verification and a prepaid top-up. Read more: RowCall, How to start | Exotel
|
| India compliance stated | RowCallTransactional and service calls only, each under its TRAI call type. Opt-outs and calling windows honoured. Call data stored in India; speech and AI providers may process it abroad. Read more: RowCall, India compliance stated | Exotel
|
| Disclosure and recording | RowCallEvery call opens by saying it’s automated and recorded, and keeps its recording and transcript. Read more: RowCall, Disclosure and recording | Exotel
|
Where RowCall differs
How RowCall differs from Exotel.
Drawn from the table above, which also shows where Exotel lists something RowCall doesn’t.
Made for order calls
Each RowCall ready flow calls about one order, with its details from your connected store or your API request, and returns typed answers by signed webhook. Exotel is a telephony provider with an AI agent layer; its ecommerce page lists COD confirmation and order-query bots without saying which run as AI voice calls.
One rate, charged per second
RowCall charges ₹3.00 a minute plus GST, telephony included, per second with a 30-second minimum. Unanswered and test calls are free. Exotel doesn’t publish its AI agent rates.
Hear a call before you talk to anyone
RowCall’s test calls are free and run in your browser, with no card needed. Live calls follow business verification and a prepaid top-up. Exotel offers a demo or a talk with an expert for its AI agent pricing.
One call, start to finish
What an order call sounds like on RowCall.
The moment that starts the call, what the shopper hears, what happens, and what comes back to you.
Sample data
1 · The moment
Order #4821 is placed: ₹4,000, cash on delivery, a new address
- Placed: COD to a new address → verification call
- Out for delivery: not delivered → rescue call
- Delivered: return requested → return call
2 · The call
In Hindi, shown in English
- RowCall: Hi Rohan, this is Halden’s automated assistant, calling about your order 4821. This call is recorded.
- RowCall: You ordered a Bluetooth speaker for ₹4,000, cash on delivery. Is this order yours?
- Shopper: Yes. Can someone deliver after 6 pm?
- RowCall: I’ll note after 6 pm for the courier.
3 · What happens
Order confirmed before dispatch
The same order gets another call only if it needs one: a missed delivery or a return.
4 · What comes back
- Placed by you
- yes
- Address correct
- yes
- Can receive
- after 6 pm
On order #4821, with the recording and transcript
Verified
5 · Hear a call like this in your browser, before any shopper is called.
Watch a call
See how a RowCall call works, in 25 seconds.
Sample data throughout. Press play when you’re ready; turn the sound on to hear it.
For operations teams
Confirms cash-on-delivery and high-value orders before dispatch, and books delivery slots without a call centre.
Switching
Switching from Exotel.
Three steps from your store to a live call. Run both side by side while you compare, if you like.
- 2
Hear a free test call
Pick a ready flow, change its wording, and hear the whole call in your browser before any shopper does.
- 3
Top up and go live
Verify your business, add prepaid credit, and publish the flow. Calls are charged per second.
Questions
Is RowCall a Exotel alternative?
RowCall is the voice channel for commerce: automated calls to shoppers about their orders, in their language, with every call on record. If you’re evaluating Exotel for ecommerce order calls, RowCall makes that call as one of six ready flows. The table above shows what each publishes.
How is RowCall priced?
₹3.00 a minute plus GST, telephony included, charged per second with a 30-second minimum, from prepaid credit. Unanswered calls and test calls are free.
Does RowCall work with Shopify?
Yes. Your store connects directly through an app you make in Shopify’s Dev Dashboard, or through Glood; any other store uses the API. RowCall isn’t on the Shopify App Store. Calls start from RowCall or an API request, and answers return by signed webhook.
Can I hear a call before I pay?
Yes. Test calls are free and run in your browser, in Hindi, English, Gujarati, Marathi or Tamil. Live calls start once we’ve verified your business and you’ve topped up.
Choosing between providers? Read the buyer’s checklist.
Exotel is a trademark of its owner. RowCall is not affiliated with Exotel. Details are from public sources checked on 21 October 2026; tell us if something has changed. Contact us
Why trust a new product
New to market. Built on parts you already trust.
RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.
- Anthropic Claude
- ElevenLabs
- Sarvam AI
- Plivo
- Pipecat
- DigitalOcean Bengaluru
- Cloudflare
- Razorpay
Natural voices and language models that follow your flow, word for word.
Voices made for India
Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.
Speaks the shopper’s language
Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.
Leading language models
Anthropic’s Claude by default, so it understands the shopper and keeps to your script.
Real-time conversation
Speech streams both ways, so replies come at the natural pace of a phone call.
Open by invitation
Hear a call.
Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.
- Join the waitlist and we'll send your invite.
- Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
Join the waitlist