70%
of online carts are abandoned before payment.
Baymard Institute, 50 studies, Sep 2025Voice agent for ecommerce
Ask by phone with AI. Get answers you can count.
RowCall’s AI voice agent calls your shoppers the moment a high-value checkout stalls or an order needs checking. It asks your questions in their language and returns every answer as data your store can act on.
Built for operations, customer experience, founders and developersCalling
RingingAnswers
Sample data
Built for stores that sell expensive things
- Electronics
- Appliances
- Furniture
- Mattresses
- Jewellery and watches
- Premium fashion
- Eyewear
Why it's urgent
Every hour an expensive order waits, it costs more.
A stalled checkout cools by the minute. An unconfirmed cash-on-delivery order is a bet on shipping it twice. Reaching the shopper fast, in a way they answer, is the difference.
26%
of cash-on-delivery orders in India came back undelivered in FY25, against under 2% of prepaid ones.
Shipway, via MediaInfoline, Jul 20257×
more likely to qualify a lead when contacted within an hour than an hour later.
Harvard Business Review, Mar 2011Who it’s for
Built for the people who answer for every order.
The ones who chase unconfirmed orders, failed payments and missed deliveries by hand today. RowCall makes those calls for them, and hands back answers they can act on.
Operations lead
Confirms cash-on-delivery and high-value orders before dispatch, and books delivery slots without a call centre.
Order verification →
Head of customer experience
Rescues failed payments within the minute, and hands the call to a person when a shopper asks for one.
Live checkout help →
Founder of a D2C brand
Wins back carts that stalled at checkout and saves returns with an exchange, in each shopper’s language.
Checkout recovery →
Platform engineer
Starts a call from any store event with one API request; every answer comes back as a signed webhook.
Integrations and API →The ecommerce flows
Ready-made calls for the moments that cost money.
Each flow starts from an event in your store, asks a fixed set of questions, and can act: send a payment link, book a slot, or hand over to your team.
Your TV order didn't go through. Do you have a minute?
Yes, my card was declined.
Payment link sent by SMS
Checkout recovery and live help
Calls shoppers who asked to be called when a high-value checkout stalls or a payment fails, and sends a fresh payment link.
Placed by themyes
Address correctyes
LandmarkCity Mall gate 2
Can receiveafter 6 pm
Order verification
Before an expensive order ships, confirms it's theirs, the address, and that someone can sign for it.
Delivery slot booking
Big items need someone home. Books the slot and checks access before the truck leaves.
Failed delivery rescue
Reschedules within hours of a failed attempt, before the parcel heads back.
Return save
Asks why first, and offers an exchange or a fix before the refund.
Your own flow
Need a different call? Build it on the same engine through the API.
Your shopper switches language. So does the call.
The call starts in your store's language or the shopper's known preference. If they answer in another language you allow, RowCall follows them for the rest of the call, and every answer still lands in the same column. We add languages as we test them; tell us which ones you need.
Hi, this is an automated assistant calling for Halden Electronics. Do you have a minute?
हाँ, मेरा कार्ड डिक्लाइन हो गया।Yes, my card was declined.
The shopper answered in Hindi, so the call continues in Hindi
UPI या नो-कॉस्ट EMI के लिए सुरक्षित पेमेंट लिंक भेजूँ?Shall I send a secure link for UPI or no-cost EMI?
What stopped themcard declinedhi
How it works
You send the event. RowCall makes the call.
RowCall owns everything under the call: phone numbers, voices, transcription, recordings and the flow itself. Your store, or the platform it runs on, only sends the event and reads the answers.
- 1
Your store or platform
Sends an event with the order's details: checkout stalled, payment failed, order placed.
POST /v1/runs - 2
RowCall
Picks the number and voice for the country, places the call, follows the flow, transcribes every word.
NumbersVoiceTranscriptsFlows - 3
The shopper's phone
Hears it's an automated assistant first, then answers a few short questions in their language.
- 4
Answers come back
The typed answers and the outcome arrive by signed webhook when the call ends. The recording and transcript are one request away.
run.completed
For platforms and developers
Every flow is an API.
Commerce platforms offer RowCall flows to their merchants. Developers trigger them from any event. One request starts a call; webhooks bring the answers back.
// Start a checkout help call
POST /v1/runs
Idempotency-Key: checkout-chk_7731
{
"flowKey": "live_checkout_help",
"phone": "+919812345601",
"name": "Rohan",
"inputs": {
"checkout_id": "chk_7731",
"items": "65-inch TV",
"cart_total": "84999"
},
"consent": {
"scope": "service",
"source": "checkout",
"givenAt": "2026-10-13T09:12:00Z"
}
}// Sent to your endpoint, signed
{
"type": "run.completed",
"data": {
"run": {
"id": "run_8hq2x2m4q8w1z7p5n6b0",
"outcome": "link_sent",
"answers": {
"still_want": true,
"how_to_pay": "UPI"
}
}
}
}Phone numbers
The right number type per country, with caller ID and spam-label checks.
Voices
A calm brand voice in every language, or your own.
Recordings and transcripts
Every call keeps its recording and a transcript synced to it.
Test mode
Run flows as text with sample shoppers. No phone, no cost.
Connected apps
Merchants connect your platform over OAuth, each one’s data kept apart.
Language switching
Allow several languages per call; RowCall follows the shopper.
Calls in action
Watch a flow, start to finish.
About forty seconds each, with real voices and sample data. From the store's event to the answer row and the order it saved.
Trust
Five promises, kept in the product.
An automated caller speaks for your brand. These rules are built in, not settings you have to remember.
In the first sentence, in the shopper’s language.
Recovery and help calls need opt-in at checkout.
The flow is fixed. The caller can’t add to it.
Payment always happens through a secure link.
One opt-out covers every flow, immediately.
Questions, asked before we're asked
Will shoppers know it’s automated?
Yes. Every call opens by saying it’s an automated assistant calling for your store. You can change the wording, not remove it.
Who can RowCall call?
Only shoppers who agreed to it. For checkout recovery and help, that means an opt-in at checkout, such as "Call me if my order doesn’t go through". Calls happen inside local calling hours.
Does it take payments over the phone?
Never. It doesn’t ask for card numbers, codes or passwords. It sends a secure payment link by SMS or WhatsApp, and the shopper pays there.
Which languages?
We add languages as we test them, starting with the ones our first stores need. Within a call, RowCall switches to any language you allow when the shopper does.
Do I need my own phone numbers or AI vendors?
No. RowCall handles numbers, voices, transcription and recordings. You send events and read answers.
Who is behind RowCall?
RowCall is built, owned and operated by Loopclub Internet Private Limited, a company based in New Delhi, India. The whole stack is ours: phone numbers, voices, transcription, recordings and flows.
Can I try it before paying?
Yes. Create an account and hear the agent with free test calls, in your browser or on your own phone. Live calls to shoppers start once we’ve verified your business and you’ve added credit; they’re charged per second.
Open by invitation
Hear it call you.
Join the waitlist and we’ll invite you to try the agent with free test calls. No card needed.
- Join the waitlist and we'll send your invite.
- Hear the agent in your browser or on your own phone, in Hindi or English.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
Join the waitlist