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For online retailers

Voice AI for online retail orders.

An ecommerce operations leadA head of customer experienceThe founder of a D2C brandA platform engineerBuilt for operations, customer experience, founders and developers

You sell online, and some orders need a phone call: a big-ticket order to confirm, an installation to book, a delivery that didn’t arrive. RowCall makes those calls about your online orders, in the shopper’s language, with every call on record.

One call, start to finish

One online order, delivered and assembled on the day that suits.

The moment that starts the call, what the shopper hears, what happens, and what comes back to you.

Sample data

  1. 1 · The moment

    A sofa ordered on your website is ready to dispatch

    • Web order #W-3390 · three-seater sofa
    • Needs delivery and assembly
    • Open slots: Sat 10–12, Mon 2–4
  2. 2 · The call

    In English

    • RowCall: Hi Arvind, this is Lattice Home’s automated assistant, calling about your sofa delivery. This call is recorded.
    • RowCall: Your sofa is ready. Which slot suits delivery and assembly: Saturday 10 to 12, or Monday 2 to 4?
    • Shopper: Monday afternoon.
    • RowCall: Is there a lift, or stairs?
    • Shopper: Stairs. Second floor.
  3. 3 · What happens

    Delivery and assembly booked

    Monday 2–4, with the stairs noted for the crew.

  4. 4 · What comes back

    Slot
    Mon 2–4
    Access
    2nd floor, stairs

    On web order #W-3390, with the recording and transcript

    Booked

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5 · Hear a call like this in your browser, before any shopper is called.

An ecommerce operations lead
Calls made by hand today
Delivery and installation bookings, order confirmations and follow-ups usually fall to a store team or a call centre. RowCall makes them when the order needs them.
For online orders only
RowCall calls about orders placed on your website or app. It doesn’t connect to point-of-sale systems or answer your shops’ phone lines.
One record per order
The slot booked, the address confirmed, the reason for a return: each answer comes back to your systems as a typed field with the order, and the recording is one request away.

Watch a call

See how a RowCall call works, in 25 seconds.

Sample data throughout. Press play when you’re ready; turn the sound on to hear it.

RowCall in 25 seconds. A failed payment, a call in the shopper’s language and the answers it brings back.
An ecommerce operations lead

For operations teams

Confirms cash-on-delivery and high-value orders before dispatch, and books delivery slots without a call centre.

The voice channel for commerce

What RowCall does on every call.

Each call follows a flow you publish: it starts from an order, asks your questions in the shopper’s language, and ends as answers your store can act on.

Delivery and installation slots

For big items, RowCall books the slot and checks access: floor, lift, parking and who will receive it.

High-value order checks

Before an expensive or cash-on-delivery order ships, RowCall confirms it’s the shopper’s and checks the address.

Failed delivery rescue

After a failed attempt, RowCall offers new slots and takes a corrected address.

In the shopper’s language

Hindi, English, Gujarati, Marathi and Tamil, switching when the shopper does.

Where to start

Ready-made calls for your orders.

Each one starts from a ready-made flow you can change, and hear in your browser, before any shopper is called.

Trust

Five promises, kept in the product.

An automated caller speaks for your brand. These rules are built in, not settings you have to remember.

Every call says it’s automated.

In the first sentence, in the shopper’s language.

Only shoppers who asked are called.

Recovery and help calls need opt-in at checkout.

It asks your questions, and only yours.

The flow is fixed. The caller can’t add to it.

It never asks for card details or codes.

Payment always happens through a secure link.

People can say no, and it sticks.

One opt-out covers every flow, immediately.

Questions

Does RowCall work for in-store or POS orders?

No. RowCall is for ecommerce: it calls shoppers about orders placed on your website or app, and doesn’t connect to point-of-sale systems.

Does it answer our store’s phone line?

Not today. RowCall calls your shoppers about their orders; it doesn’t answer incoming calls.

How does it connect to our online store?

Shopify stores connect directly, or through Glood, the intelligent AI agent. Any other store sends its orders and starts calls with RowCall’s API, and gets the answers back by signed webhook.

Will shoppers know it’s automated?

Yes. Every call opens by saying it’s your store’s automated assistant and that the call is recorded. You can change the wording, not remove it.

Choosing between providers? Read the buyer’s checklist.

Why trust a new product

New to market. Built on parts you already trust.

RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.

  • Anthropic Claude
  • ElevenLabs
  • Sarvam AI
  • Plivo
  • Pipecat
  • DigitalOcean Bengaluru
  • Cloudflare
  • Razorpay

Natural voices and language models that follow your flow, word for word.

  • Voices made for India

    Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.

  • Speaks the shopper’s language

    Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.

  • Leading language models

    Anthropic’s Claude by default, so it understands the shopper and keeps to your script.

  • Real-time conversation

    Speech streams both ways, so replies come at the natural pace of a phone call.

Open by invitation

Hear a call.

Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.

  1. Join the waitlist and we'll send your invite.
  2. Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
  3. Go live once we've verified your business and you've topped up. Calls are charged per second.

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