Knows the order
RowCall reads your orders, customers, returns and products, so it calls about this order, these items and this address.
For ecommerce stores
Voice AI agents for ecommerce.
Built for operations, customer experience, founders and developersRowCall is the voice channel for commerce. It connects to your store’s orders, customers and returns, and calls shoppers when an order needs them. Every call says it’s automated, speaks the shopper’s language and ends as typed answers sent to your systems.
One call, start to finish
One order’s life, with a call at the moment it matters.
The moment that starts the call, what the shopper hears, what happens, and what comes back to you.
Sample data
1 · The moment
Order #4821 is placed: ₹4,000, cash on delivery, a new address
- Placed: COD to a new address → verification call
- Out for delivery: not delivered → rescue call
- Delivered: return requested → return call
2 · The call
In Hindi, shown in English
- RowCall: Hi Rohan, this is Halden’s automated assistant, calling about your order 4821. This call is recorded.
- RowCall: You ordered a Bluetooth speaker for ₹4,000, cash on delivery. Is this order yours?
- Shopper: Yes. Can someone deliver after 6 pm?
- RowCall: I’ll note after 6 pm for the courier.
3 · What happens
Order confirmed before dispatch
The same order gets another call only if it needs one: a missed delivery or a return.
4 · What comes back
- Placed by you
- yes
- Address correct
- yes
- Can receive
- after 6 pm
On order #4821, with the recording and transcript
Verified
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5 · Hear a call like this in your browser, before any shopper is called.
- The problem
- Shoppers ignore the SMS, and most stores can’t afford to call every order that needs it. So risky COD orders ship, stalled checkouts go cold and failed deliveries come back.
- What RowCall does
- An automated assistant that knows the order calls the shopper, asks your questions in their language and sends what they said back to your systems, with the order.
- What it isn’t
- A general voice bot. RowCall is connected to your store, keeps to your script and says it’s automated before anything else.
Watch a call
See how a RowCall call works, in 25 seconds.
Sample data throughout. Press play when you’re ready; turn the sound on to hear it.
For operations teams
Confirms cash-on-delivery and high-value orders before dispatch, and books delivery slots without a call centre.
The voice channel for commerce
What RowCall does on every call.
Each call follows a flow you publish: it starts from an order, asks your questions in the shopper’s language, and ends as answers your store can act on.
Calls when the order needs it
An event in your store starts the call: an order placed, a payment failed, a delivery missed. No list to upload.
Speaks their language
Hindi, English, Gujarati, Marathi and Tamil, switching when the shopper does.
Leaves a record
Each call ends as typed answers and an outcome, with the recording and transcript beside them.
Where to start
Ready-made calls for your orders.
Each one starts from a ready-made flow you can change, and hear in your browser, before any shopper is called.
You ordered a three-seater sofa, cash on delivery. Is this order yours?
Yes. Send it to my office instead.
Address changed, order confirmed
Order verification
Check cash-on-delivery and high-value orders before they ship.
You left a 1.5-ton split AC in your cart. Still interested?
Yes, I wasn’t sure it arrives before Friday.
Arrives Thursday. Link sent
Checkout recovery
Call shoppers who opted in when an expensive checkout stalls.
Your TV order didn’t go through. Do you have a minute?
Yes, my card was declined.
Payment link requested from the store
Live checkout help
Help a shopper whose payment failed, while they’re still at checkout.
Your refrigerator is ready. Which slot works: Saturday morning or Sunday evening?
Saturday morning. Fourth floor, there’s a lift.
Slot booked: Sat 10–12
Delivery and installation slots
Book a slot for big items before the truck leaves.
We couldn’t deliver your washing machine today. Can we try tomorrow afternoon?
Yes, and my neighbour in 3B can take it.
Rescheduled with a backup receiver
Failed delivery rescue
Reschedule a failed delivery before the parcel heads back.
You asked to return the running shoes. Can I ask why?
They’re half a size small.
Exchange for size 9 booked
Trust
Five promises, kept in the product.
An automated caller speaks for your brand. These rules are built in, not settings you have to remember.
In the first sentence, in the shopper’s language.
Recovery and help calls need opt-in at checkout.
The flow is fixed. The caller can’t add to it.
Payment always happens through a secure link.
One opt-out covers every flow, immediately.
Questions
Is RowCall an AI agent?
RowCall’s caller is an automated assistant, and it says so first. It follows the flow you publish, words each step naturally in the shopper’s language, and can only take the actions that flow lists.
Which stores can use it?
Shopify stores connect directly. Stores on Glood can connect through Glood, the intelligent AI agent, which decides when an order needs a call and acts on the answer. Any other store sends its data and starts calls with RowCall’s API.
Will shoppers know it’s automated?
Yes. Every call opens by saying it’s your store’s automated assistant and that the call is recorded. You can change the wording, not remove it.
Can I hear it before a shopper does?
Yes. Free test calls run in your browser, so you can hear a full call before any shopper is called. Live calls are charged per second from prepaid credit.
Choosing between providers? Read the buyer’s checklist.
Why trust a new product
New to market. Built on parts you already trust.
RowCall speaks for your brand, so judge it by what it runs on and the rules it keeps: leading voice AI, licensed carriers, and your shoppers’ call records stored in India.
- Anthropic Claude
- ElevenLabs
- Sarvam AI
- Plivo
- Pipecat
- DigitalOcean Bengaluru
- Cloudflare
- Razorpay
Natural voices and language models that follow your flow, word for word.
Voices made for India
Sarvam’s Indian-language voices and ElevenLabs’ natural English, chosen for each flow.
Speaks the shopper’s language
Hindi, English, Gujarati, Marathi and Tamil today; it follows a switch mid-call.
Leading language models
Anthropic’s Claude by default, so it understands the shopper and keeps to your script.
Real-time conversation
Speech streams both ways, so replies come at the natural pace of a phone call.
Open by invitation
Hear a call.
Join the waitlist and we’ll invite you to try free test calls in your browser. No card needed.
- Join the waitlist and we'll send your invite.
- Hear a call in your browser, in Hindi, English, Gujarati, Marathi or Tamil.
- Go live once we've verified your business and you've topped up. Calls are charged per second.
Join the waitlist